Definitely not a 4, but not a 3 either, so 3. And with that, I will turn the call over to the operator, so that we can take your questions. Cochran -- President and Chief Executive Officer Sure. Your actual wait time will be sent via text once request has been submitted. And with that, I'll turn the call over to Jill.
Always good n' crispy bacon, eggs are always great whichever way you get them , and biscuits are fresh. Operator And our next question comes from Bob Derrington with Telsey Advisory. When Evins opened the first Cracker Barrel, he was working for his grandfather's gasoline business. And can you give us any kind of color on whether the Company continues to test that and any kind of future contribution from that? Salad Dressings: Balsamic Herb Vinaigrette, Blue Cheese, Buttermilk Caesar, Buttermilk Ranch, Fat-Free Italian, Honey French, Honey Mustard, Thousand Island. Gregory Francfort -- Bank of America Merrill Lynch Research -- Analyst Understood.
We had Autumn as we had a coupon for a free meal because we had a issue last time we were here where my husband was hit in the head with a full tray of food. Only send ticket for one. Today, the couple's son, , is still in charge of for new restaurant locations. Cracker Barrel Old Country Store is a chain of family restaurants with one of its locations in Conway, Ark. Service normally is decent or good at this location. The second quarter mix favorability was driven primarily by our Crafted Coffee program, the growth of our off-premise business and our second quarter menu promotions.
I know, we're rolling it out to over the next few months to about 170 stores more with the idea of getting it to not quite 400 I think by the end of the year. Jake Bartlett -- Suntrust Robinson Humphrey -- Analyst Great. In fact, Kraft Foods—which has sold cheese under the Cracker Barrel label since 1954— against the restaurant chain in 2013 when it licensed its name to a division of Smithfield Foods for a line of meat products to be sold in grocery stores. Service and food was great. We believe these changes will drive improvements to the employee experience, which will in turn lead to a better guest experience and we're encouraged by early results.
Can you just talk about how that rollouts kind of gone and what you're seeing in terms of customer adoption and how customers are using and anything I'd like that would be helpful? Jeff Farmer -- Gordon Haskett Research Advisors -- Analyst Thank you. American country stores in the late 19th century stocked barrels of soda crackers, which customers would often gather around to think of them as the water coolers of their day. Please go ahead with your question. I ordered 2 fish dinners. I'm pleased with the menu promotion and the marketing campaign, which drove top line growth in line with expectations.
And then we talked about the fact that we have shifted some of our advertising, so advertising was lower in the second quarter and we'll see some of that spending in the back-half, specifically in the fourth quarter with the launch of our bone-in fried chicken. Jill Golder -- Senior Vice President and Chief Financial Officer Good morning, everyone; and thank you, Sandy. With that said, we'll be having the national launch here in May, and we'll be supporting it with some additional labor, some marketing and so there'll be a lot of focus on it. Cochran -- President and Chief Executive Officer We are. I love this particular location. The carrot can be shredded using a. One was missing side salad.
Back in the late '60s, the interstate road system was still in its nascent stages, and Evins wanted to find a way to better service the needs of drivers, while also expanding his family's oil business. Cochran -- President and Chief Executive Officer Well, I think it's what we talked about. Cochran -- President and Chief Executive Officer I'll take that one. The turkey was moist but they severely skimped on the gravy. Finally, the information shared on this call is valid as of today's date, and the Company undertakes no obligation to update it, except as may be required under applicable law. She is so slow and never writes anything down so of course she's forgetful. I am giving this place 3 stars because my waiter Denise, although she was nice and attentive - she smelled like a walking pack of cigarettes.
But I'm just curious to what degree will it slow; could this be cut in half, just any color there would be helpful. Told could take or leave. Operator Instructions And our first question comes from Alton Stump with Longbow Research. Specific to the second-half, I mean, as you guys move past the holiday Heat n' Serve, could that growth rate quarter-over-quarter slow pretty materially, you alluded to that, I'm just trying to get a sense as to the order of magnitude? I appreciate that, because I've been as confused as anybody in trying to figure all this stuff out, so. She may need another round in training.
The menu is extensive, there is something for everyone. He thought a down-home country store inspired by the ones he'd visited as a boy in Tennessee would be more enticing to homesick travelers than fast-food restaurants. This increase was primarily due to menu mix. As you look at December and January, we certainly -- we had a little bit of holiday shifting and some weather timing between those two months. On this call, statements may be made by management of their beliefs and expectations regarding the Company's future operating results or expected future events. Please let the Host know when you arrive. In fact, those stores which carry an average of 4,500 different items apiece have made Cracker Barrel the largest retailer of American-made finished crafts in the United States.